A mix of UPC code and gothic type, the font Code Blue merges history with popular consumer culture.

With Code Blue, you can type a gothic face with the capital letters, a readable barcode with the lowercase, or use both to type a message, a code, or a pattern. You can also mix upper and lowercase, and get two different messages from the same text - by reading only the lower case or by reading both the upper and lower case together.

Conceptually, Code Blue is a cross-breed of history and technology, and speaks with irreverence about anything from DNA to typography, to language, to identity, to consumerism.